The Keys to the English Speaking Community
The more you know about the Expat market, the more you will want to know about How To Germany.
The Expat Market is... Large, Affluent, Motivated
It's not often that a marketing executive finds a well-defined and lucrative consumer group. The expat market is one. It means business for you - and How To Germany is the most effective way to reach it.
What's so great about this market? With over 700,000 consumers, the English-speaking expat population has the perfect consumer profile. Don't overlook these consumers: How To Germany can help you do business with them.
How To Germany Magazine
Free to the reader, How To Germany was created in 1991 as a result of the demand for information by the expat community. Since then it has become a leading supplier of information specifically written for expats living and working in Germany. It's the only English-language "how to" guide nationally distributed to the expat target group.
Distribution is by request only. The magazine is provided free of charge. 28,000 copies are sent to over 580 addresses throughout Germany. Recipients include virtually every major multinational company, embassies, consulates, schools, universities, relocation companies, business and social clubs and organizations, churches and other places.
The How To Germany website has been online since 1998.
It is a comprehensive, popular website that contains the entire archives of How To Germany magazine as well as dozens of additional in-depth articles on other topics.
Over 700,000 visitors have logged on to the website in the past 12 months.
Frequent updates on important topics as well as a newsletter are important features of the website.
The website normally ranks in the top five of Google and other search engine results for most topics related to Germany. It's Google Page Ranking is six. Hundreds of sites link to HTG Online generating thousands of visitors.
How To Germany Digital Publications
How To Germany will publish a series of digital magazines in 2012. The magazines will include much of the information found on the website and in the annual print publication along with additional articles and features.
Content will include articles, lists, charts, interactive pages as well as hyperlinks that can be used if a reader is connected to the Internet when reading the publication. A complete table of contents with jump links will be included for easy reading and content browsing when off-line. The magazines will be continually updated. Subscribers will be notified of updates to enable them to download and view the latest issues.
The reader will have a choice of formats for different devices. The publications will be compatible with various e-reader applications and will also be viewable on the website itself.
The size and format are especially suited for easy reading on tablet devices.
There will be five issues in 2012 covering different topics.
The Essentials issue – all the information regarding moving and settling in Germany that is found in the popular printed edition.
Money Matters – a deeper look into buying large ticket items and other financially related topics.
Leisure/Travel – recreational and travel opportunities while on an extended stay in Germany.
The Business Issue – setting up a business, running a business, working and other topics of interest to employees and employers alike.
The Education Issue – an in depth look at education in Germany for the expatriate. Covering everything from Kindergarten to advanced degrees.
Advertisers will benefit by being able to select various sizes and types of ads. Ads can have embedded hyperlinks as well as other features that could include animation, slide shows or embedded video.
Distribution
The digital magazines will be available on the www.howtogermany.com website as downloads for different formats.
They will also be available as files that can be sent as an attachment to an email. And, they will also be offered as downloads from online bookstores such as iBook.
Brochures and emails about the digital magazines will be sent to the subscribers of the popular print version explaining the publication and how to access the free download. Emails with links to the magazine download page will also be sent to the 5,600 subscribers to the How To Germany newsletter. And, the magazines will be heavily promoted through various social media.
You can download a sample of one format of the magazine to see how the interactivity and navigation works here:
http://www.howtogermany.com/HTG_Essentials_Digital_January_2013.pdf
This is an interactive pdf file that can be read by various e-readers as well as in iBooks on an Apple iPad. It can also be opened with any Acrobat Reader.
Find Out More...
Here is a list of our downloadable PDF files for further information:
